Google announced that its philanthropic department, Google.org, is available 1 Million Dollars to support programs that help African women entrepreneurs grow and power their businesses, as part of a series of new initiatives aimed at supporting our continent's Founders.
"Research shows that 58% of small and medium-sized entrepreneurs (SMB) in Africa are women.“, said Mojolaoluwa Aderemi-Makinde, Head Brand and Reputation, Africa – Google.
"Despite this, companies managed by women show, on average, 34% lower profits than those managed by their male counterparts. They are also less likely to receive funding and investment. That's why today we're announcing a series of initiatives aimed at giving women the support they need to grow their businesses.“, continued the manager.
In addition to the funding announcement, at the beginning of this week, Google also announced the hashtag #LookMeUp, a campaign to showcase African women entrepreneurs and tell their stories.
"Google is also providing free tools to support women entrepreneurs to grow their businesses and has launched an intensive program to drive discovery of female-owned businesses through Google Business Profiles.,” Makinde said.
to inform that the Google Business Profiles is a platform that helps companies create a free website to make them easier to find online, while Primer is an application-based skills building platform that allows business owners to access a range of of free and personalized lessons.
To help women business owners develop their skills, Google has also launched the Hustle Academy, which is a free, week-long boot camp designed to help SMBs build the experience they need to grow their business.
