O jobberman, the most extensive online training and job placement site in sub-Saharan Africa, has expanded its non-cognitive training from soft skills for low-tech messaging platforms, namely WhatsApp e Telegram.
During a five-month trial period, the program recorded a 41% completion rate – nearly triple the average completion rate for certified online courses.
The self-accelerated training, which includes modules such as emotional intelligence and teamwork, personal effectiveness, time management and other employability skills, had more than 65 participants in the first phase, which took place between January and May 2022.
Social messaging platforms contributed to almost 80% of participants, with the remaining 20% coming from other Edtech platforms.
"We are optimistic about the scalability of low-tech e-learning solutions, which will see a significant increase in adoption and completion rates for our soft skills courses. Our training has proven to be the difference in securing employment for jobseekers, so for Jobberman it was a high priority to find creative, hassle-free ways to reach a mass online demographic that is often disenfranchised by the options available. for them. With this inclusive movement, we hope to make even greater strides to close the skills gap in Nigeria“, said Oreoluwa Boboye, CEO of the platform in Nigeria.
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Nigeria's unemployment rate has risen to approximately 33% since the COVID-19 pandemic, making it the second highest in the world.
Jobberman is leveraging the accessibility of low-tech social platforms to tackle barriers such as the relatively high cost of technology and internet connectivity to close the soft skills gap in the job market to meet employers' needs.
These technology-enabled approaches to non-cognitive upskilling have become more prevalent, as evidenced by the 41% completion rate witnessed in the first phase. Social media platforms remain a popular medium for e-learning in Africa, with most focused on capacity building, providing young Africans with a low-cost opportunity to acquire skills.
In response to the concerns of African CEOs about the availability of key skills in your workforce, the e-learning platform is equipping young people (18-35) with critical tools to help them transform into their new roles and increase productivity in the workplace.
The global e-learning market is expected to reach a market value of USD 336,98 billion by 2026, growing at a rate of 9,1% from 2018 to 2026, however, Jobberman continues to offer training and certification of soft skills free. Participants must first register for the program by clicking here.
