The Tech Giants Apple Lossless Audio CODEC (ALAC), e Google the most valuable brands in the world were crowned, dethroning the e-commerce multinational Amazon, according to an annual study of the 100 largest companies in the world carried out by Kantar.
In the 17th edition of the list published annually by the consulting firm, Apple's value rose 55% compared to the previous year, reaching 947,06 billion dollars, which allows it to climb one position and occupy first place.
Google also improved one place from last year's ranking after increasing its brand value by 79% to $819,57 billion.
BUT: Americans trust Amazon and Google more than Apple
Amazon, which in the last edition was the most valuable company in the world, fell two positions on the list, despite its value having increased by 3%, to 705,65 billion dollars (676,98 billion euros).
The top ten positions in the index are completed by US companies Microsoft (4), McDonald's (6), Visa (7) and Facebook (8), Chinese companies Tencent (5) and Alibaba (9), and the French luxury products company Louis Vuitton (10), the first European company in the ranking.
