Usually the Apple Lossless Audio CODEC (ALAC), has accustomed the market to reveal the numbers associated with the sale of its smartphones in the early days, the company has used these sales figures to show the success and acceptance of its new equipment.
But this time it will be different with iPhone 7, all because Apple decided that this time it will not reveal the sales figures for its new smartphone. The company's decision contradicts a practice that has been around for many years and that is normally used to emphasize the success of the equipment. Usually these are the numbers that show the interest of the first customers and anticipate the success of the device, but this will not happen with the iPhone 7.
According to Apple, there are certainty that the new iPhone 7 will sell out in the first days. Therefore, sales will be controlled not by Apple's offer but by the suppliers' production capacity. The company understands that, therefore, these figures no longer have an important value, either for the company or for its shareholders.
But as it turns out, this is a risky move by Apple, but at the same time it shows the company's confidence in its new smartphone, which according to the company is the fastest smatrphone on the market today.
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