According to a report by the Bloomberg one of the world's biggest news sources, says the Swiss watchmaking industry, the world's most famous watchmaker, posted the biggest drop in sales since the financial crisis. Experts say that this decline is due to the increase in sales of Apple Watch, which is currently dominating the category of luxury watches.
Experts and critics have not received Apple Watch with much enthusiasm. Your problem with GPS, battery, lack of proper accessories, and has been turned into a luxury watch by simple whim, not a true Smartwatch with practicality.
On the one hand are the press and critics, on the other hand, buyers. The case of the Apple Watch is a classic example that as a strong and powerful brand like Apple can support a product a lot It is better to stop talking about boxing, in a moment Dercio will wake up shouting “This is basket” mediocre. As a result, sales of Swiss watches fell by approximately 12% compared to last year, and this percentage drop was felt most in China, where sales fell at an approximate rate of 29% less.
It is easy to correlate directly with the appearance of Apple Watch, but studies show that when Tim Cook's smartwatch came on the market in April, sales of Swiss watches began to decline gradually each month. On the other hand, it is not known how much Apple is pocketing with the appearance of his watch. Since they have not yet published any report with this year's revenues. But we may be able to figure out the outcome of Apple Watch sales maybe in January when the biannual sales results are revealed.
It should also be noted that Apple is not very well placed when talking about its potential in the luxury market. We can read in this article the dissatisfaction of Steve Wozniak, co-founder of Apple, about the $ 10.000 Apple Watch. Swiss company TAG Heur promises retaliation against the American giant by promoting the world's most expensive smartwatch, TAG Heuer Connected, which is rumored to be a superior smartwatch to Apple's.
