Once upon a time there was a great company, an icon, the pride of a country, the… well, that company is (it was) RIM (Research In Motion), the manufacturer of the famous smartphones facing the business world, the “Blackberry".
The company has lost space, it seems that it followed the Nokia and did not want to innovate. His cell phones lost ground, Apple laughed all this time. It seemed that the world would end in 2012 and RIM would follow the same course. But after we discovered that the Mayans were wrong and the world continues in this unbridled rotation.
So RIM decided to evolve, decided to change, including its name. Well, RIM stopped having that name to adopt the name of its product “Blackberry“. A confused example of the creator emulating the creation ...
In addition to this name change, “Blackberry”Was to ask for help from a celebrity, the singer Alicia Keys, who became the global creative director. And she has already started working, the first project called “Keep moving“, For which it will invite artists to create content with BlackBerry smartphones.
We'll see where it ends ...
[Via]: Teletime
And I stay here on the corner “# SóObservando”, looking forward to the next move in this story…