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The good positioning, at an international level, of the website or portal of a company, public or private institution, profit or non-profit organization, or of a natural person, and the prevention of fines for leaking data by the regulatory authority, the national, state (for some countries with local authorities) or regional (eg European Union) level, information, training or commerce activities on the Internet necessarily involve the aggregation of information on ownership, operation and interaction with the public, and it is also mandatory, in the case of multinational companies, to have a data processing department, as well as specialists in the area of IT (Information Technology) and Digital Law (the branch of Law that emerged with the purpose of regulating relationships within the digital environment.)
This gathering and presentation of information is evidenced, in advance, by the presence on the website of the following pages, and their contents must be certified in compliance with privacy regulations, such as the RGPD (Eurozone regulation) and the CCPA ( California/USA regulation), mainly with that of the European Union (EU), in order to avoid a high fine in Euros in that territory of Europe:
(1) Privacy Policy
In addition to being mandatory and presenting the general public with the appropriate information of ownership of the site, this page also clarifies the technological interactions of all connected third parties and trading and/or communication partners in relation to data and personal electronic devices by access to the website or portal, as well as the treatment and institutional extinction of the information.
(2) Cookie Policy
This page, also mandatory, clarifies, in a complete and clear way, all the forms and origins of cookies that are installed on the electronic devices of the users, registered as not, of the portal, as well as their manual deactivation mode on the devices by the users. themselves, in order to protect the right to privacy, prevent cyber attacks and digital espionage (in the case of mobile applications.)
(3) Conditions of Use
This page, very important, prevents problems resulting from the use of the website and sharing or digital solicitation of personal information from the consumer public. When non-existent independently on the website, due to its importance, its content must be concisely incorporated into the privacy policy page.
Once created, these pages are usually placed at the bottom of the website or portal, for public consultation. They show the seriousness and legitimacy of the company, institution, organization or individual owner, and guarantee the safe treatment of the personal and/or banking data of the users entered in their database through the forms, as well as guarantee, in an informative way, for the existence of technological tools, navigation, transaction or safe interaction therein. They are indispensable on the website or online store, and must be created by an SEO Professional who understands the matter in the current international context of privacy.
