O Real Madrid and Cisco announced a multi-year global collaboration agreement to transform the stadium Santiago Bernabeu in one of the most technologically advanced sports venues in the world. The act took place in the city of Madrid and was attended by Emilio Butterflyño, Director of Institutional Relations at Real Madrid, and Wendy Mars, President of Cisco EMEAR.
As the club's official technology partner, Cisco will equip the stadium Santiago Bernabeu with a comprehensive focus of industry-leading technology, including connectivity, security, data center and digital signage solutions. All of this built on a single Cisco converged intelligent network.
Connectivity
The stadium will have the largest wireless connection network based on Wi-Fi 6 technology, the most advanced in Europe so far. More than 1.200 access points in the Bernabeu will offer greater speed, reliability and bandwidth so fans can interact with their devices and applications.
Optimized experiences and processes
Through this association, the Real Madrid You will benefit not only from Cisco's full range of technology solutions, but also from its industry expertise. Thanks to a unique and convergent network designed with the highest security, speed and reliability, the Real Madrid will be able to offer innovative experiences to its fans in the stadium and around the world, in addition to optimizing various operational processes on the field, such as communications or security.
In addition, more than 1.000 screens equipped with Cisco's comprehensive IPTV solution, which combine high-definition video distribution with state-of-the-art digital signage, will allow the club to increase fan participation throughout the complex and generate new moments. leisure.
Alliance
““Thanks to this collaboration agreement with Cisco, leader in connectivity and content management, the Santiago Bernabeu guarantees that it can take data, voice and videos to any point and thus provide the widest range of services and an unparalleled spectacle in the world of football ”, he explained Emilio Butragueño.
Wendy Mars also highlighted the value of this alliance: “The Real Madrid is one of the crown jewels of the sporting world. We are pleased to join a club with such a history to the global range of sports institutions that Cisco works with. We look forward to uniting the power of our two global brands to drive a more connected and inclusive future for football.”
Finally, Andreu Vilamitjana, General Manager of Cisco Spain, commented: “Cisco's commitment to digitizing the country, materialized in Spain through our Digitize program, is now also reaching the sports industry. O Santiago Bernabeu is already reinventing the future of entertainment in sports venues, providing fans with unforgettable experiences and allowing content and services to have the highest quality and security. We are excited about this association with the Real Madrid to take fan interaction to the next level.”
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