O ClubHouse, even in the testing phase, conquered people overnight, giving users the possibility to chat with people from all over the world –even with celebrities– through audios, becoming a good way of monetization for information producers and digital influencers. In this episode of Consultório MenosFios we'll show you how the app works and how you can make money with it.
So let's go.
But after all, what is ClubHouse?
Like other social networks, ClubHouse is more of a platform for people to interact, where the difference is that, in it, users communicate only by audio, without any use of images or videos.
"I do think it's a super differentiator for the platform to be an audio platform. I think it demystifies the shy person and the culture of images, stories, excessive filters, edited photos. There you level people, and they talk as equals“, said Pedro Gazola, specialist in Influencer Marketing.
At ClubHouse, conversations take place in rooms that are created with the aim of discussing a very specific topic, decided by the moderators and who control the entry of people into the rooms -which has a maximum limit of 5 people- and which can also block the microphone of guests, in order to maintain the organization.
An interesting point about ClubHouse is that to enter a conversation it is necessary to obtain an invitation, where each person who enters the social network has the right to two invitations to give to whoever they want; and it is the users themselves who accept those who are in line waiting to participate in the “discussion”.
But a warning that we will already give: you will be forever responsible for those you invite🇧🇷 According to Ana Tex, specialist in Digital Marketing, when “you authorize someone on ClubHouse, you are also responsible for that person. So, from some things I've seen, if that person gets blocked, you might also have app issues.".
Reasons for ClubHouse's Success
Specialist Ana Tex goes even further, and says that the application is full of mental triggers, that is, “communication resources that make people more glazed and more connected🇧🇷 A very present trigger on the social network is networking, as the platform enables interaction between people in your work niche or personal interest.
"I think everyone who enters the ClubHouse comes out speaking highly of one another: that it is rich in knowledge, that it is rich in networking, that it is an excellent place for people to get to know each other. In such a short time, for example, I have already closed deals there. I closed a contract with an influencer that I manage in less than a week of use. So, in fact, there is a LinkdIn 'thing' there, because you talk to people from your universe, from your niche“, stressed Pedro Gazola about his experience using the application.
When using the application, Ana also added that she always wanted to be in contact with more people in her niche, and that this is very difficult to do on Instagram.
"ClubHouse is cool because you are there listening to several people, you can enter the rooms, people are more 'straight to the point' when it comes to saying something. So it's cool because you enter the room, hear a little from each other's point of view, and then you understand better what each one is doing. While on Instagram it's kind of... I don't know, I think we lose focus a little because there are a lot of images“, said Ana Tex.
BUT: Clubhouse with new recording feature that turns rooms into podcasts
But one of ClubHouse's main successes is that it embraces people who definitely like to talk.
Making money with ClubHouse
Despite all the possibilities of the social network that we have already discussed above, the opportunity to make money has become one of the main subjects in it, mainly for infoproducers and digital influencers. According to what MenosFios' editorial staff found, there is still no concrete information about the app's monetization. However, the ClubHouse board has already released a statement where it appears to be already planning the possibility of investing in content creators.
"we plan to launch our first tests to allow creators to get paid directly through features like tips, tickets or subscriptions“, said ClubHouse in a note.
BUT: MenosFios Office: How to get the most out of Google search
So, content creators can start betting on CluHouse as one more work tool, where it is expected that the application will start placing advertisements and, for influencers, it will be up to them to embed advertising within their product, such as it is sometimes done in podcasts, on the Youtube channel; the brand pays for the influencer to talk about it in a certain room.
But we would like to warn you that not just any individual can get along with the platform, since ClubHouse works much more for those who produce some type of content that is not just an image. This means that it will be a little difficult for an image influencer to find himself within the application than an audio and video content producer.
If you want to earn money at ClubHouse, the ideal is to create content that is capable of taking people to Instagram or other media to convert sales. Another fantastic idea of content that can be offered from ClubHouse can be the transcription of audio into text, writing texts for blogs from the audios, creating mental maps about the content discussed there, as well as scripts for lectures, research and construction of content from themes and questions.
So, if you are already part of the ClubHouse social network, all you have to do is put the ideas mentioned above into practice. Now, if you're waiting your turn, start planning to be more than prepared when your invitation arrives.
in practice
We've gathered some tips about ClubHouse below.
Do not waste time: the same content can be used for different social networks. For example, when recording a live or IGTV on Instagram, you can stream the content on ClubHouse at the same time.
Don't lose focus: put an objective theme in your room and always try to keep it organized. The number of people present can end up disrupting the conversation if everyone decides to speak at the same time, as well as deviating from the scheduled topic.
Reach a large number of users in your room: to do this, just ask famous or influential people to speak.
Be careful which rooms you join: your followers can see the rooms you frequent, so be careful not to cause an image shock, especially if you have strong opinions on the internet and the room in question puts you in question because they are opposing values.
Make good impressions: always bring quality content and say interesting things, as this will make people look for you more often.
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That was the analysis of some things you can do to earn money with the ClubHouse social network. Now, we ask our readers to comment on them and to contribute with additional information they deem necessary on this same topic.
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