Another advertising campaign from Microsoft and this time the target was Apple's personal assistant, “Crab“. Microsoft tried to demonstrate in the video the usefulness of its application of the kind, Cortana, which was much applauded during the 2014 World Cup, by the correct forecasts.
In the video Microsoft shows how the Cortana can interact with the user, while Siri is “static” waiting for orders. Like the Google Now (Google’s personal assistants), Cortana is able to display birthday notifications, indicate the best way home and… has a “sense of humor”.
This is yet another attempt to show the potential of Lumia smartphones in relation to the competition. Certainly Apple will retaliate briefly.
Watch the video “Cortana Vs Siri”:
[Source]: Business Insider
