It is increasingly clear, Samsung does not just want to compete with Apple in the rest of the world, it wants to take control of the main market, the United States of America. After practically having offered the Rapper Jay-Z album , to all users of smartphones of the galaxy line (the latest models), now Samsung attacks the best basketball league in the world.
Samsung has reportedly reached an agreement valued at about $ 100 million to supply tablets and TVs to the NBA. The devices would be used by coaches, players, and referees during matches.
This was not the first step taken by the Samsung, who had already made a similar agreement with the Phoenix Suns, while providing Galaxy Tab tablets for the basketball team to use on a day-to-day basis. Not to mention that one of the chosen ones to do the Marketing of Samsung's handsets during the last year, was Lebron James, considered the best league player for 4 years.
In the future, this partnership could be bigger, causing the NBA to provide customized content for Samsung devices.
It's the strategy games that big tech companies are doing, we'll see what Apple's reaction will be. Here is the new Samsung commercial with the participation of Lebron James.
[Source]: The Verge
