The Entertainment and Media sector in Africa has grown to great strides in the last two decades as some artists have moved from total obscurity to global recognition. This sector includes books, internet films, radio, TV and video games, and the continent is expected to grow faster than the world average.
The music industry, for example, is a major contributor to strong growth in this sector. Behind the internet, the music is really just the thing, as online has been a highlight in recent times.
The growth of the African music industry was mainly due to three factors: Demographic data, internet penetration and transmission. Entertainment data suggests that spending in the 10 youngest markets worldwide is growing three times faster than the oldest 10. More simply, growth in entertainment and media spending is determined more by the age of a country's population than by comparative wealth, as seen in the upper right quadrant of Figure 3. In fact, six out of 10 Africans are under 24 years years - the youngest population in any region worldwide.
The increased penetration of mobile devices and the Internet boosts revenue generation for entertainment and the media. At 2015, about half a billion Africans signed up for mobile services; Up to 2020, there will be around 725 millions of unique subscribers. Over the last 10 years, African countries have adopted mobile technology and the Internet at a faster rate than the rest of the world. And one of the areas that stood out the most in the African entertainment industry was the casino industry.
One of the casinos that has stood out is the bingo playbonds. O Playbonds is certainly one of the best options in this field for all Africans. Its website is well built, it has good support, and of course, it has the great bonuses, not to mention the great list of games.
Different online services
In addition to the growth of the casinos, the growth of the transmission services, which compensated for the decrease of the physical album and download sales, also stands out. Broadcasting services such as Spotify and Apple Music not only generated record revenue in the domestic market but also introduced African music and artists to a global audience. In South Africa, revenue from digital digital music broadcasting is set to rise sharply in the near future.
Although strong growth is expected in the industry, there are still major challenges that are expected to be briefly discussed, such as piracy. The protection of intellectual property has been considered a worrying problem, and for this reason there is an active response and remedy for lack of information and lack of process documentation.
Notwithstanding these challenges, the scenario has been set for the African entertainment and media industry to wager on a claim as part of the mainstream of global entertainment, that is, over time it is betting on things that grab global attention, in this case the casino was one of the examples, but we have the example of the African music that has also been outstanding, and the sport that little by little is also starting to take good steps and to give the highlight that it really deserves.
