Gradually in Angola, we are having companies that bet on online sales, both in the food segment, and garments. In these two examples we highlight the SOBA e-Store and Tupuca which have stood out in our market.
Selling online has become a fever for Angolan entrepreneurs, despite being a common activity in other countries, there is still much to be done in Angola. So we list the four mistakes that many Angolan online stores make, find out if you have also made the same mistake:
1. The payment method
When it comes to online shopping in Angola the question that arises in the customer's mind is: How and when will I pay?
Most online stores in Angola play more of an “online showcase” role, have products available online but most often require the customer to travel to make the payment, this in addition to being a bad experience for the customer, requires additional costs at the same time, such as time and transportation, which are obviously sufficient reasons for someone to decide not to buy.
Solution: Before you create your online business, ask yourself: Is it easy to buy from my online store? What will my client spend to make a payment? And how much will you spend?
After self-questioning, look for new online sales solutions and technologies available in Angola to improve your services because the easier and more comfortable your payment method the more sales your business will generate.
2. Lack of information
Dear entrepreneur, accept the evolution and stop "sending" or "asking" the customer to send a message or call to know the price of the product !!! Do you realize how much content he sees until he does this? Or how many gave up on the purchase as a result?
Most of the time, customers in Angola want to see the photos of the product, see the payment methods available and be amazed by the specifications of whatever the channel, so in the act of publicizing a product ensure that the visitor of the your store does not need to go to Google to investigate the same because there are more chances of it finding another store with the same product better publicized than back to yours.
Solution:
Be a perfectionist to the point that the only things the user can think about when they come across a product from their store is to buy or remember that they have no money;
The product image should be attractive and convey its real state (Put more than 3);
Examples of use of the product that can give voice to its functionalities or value propositions.
In the second part of this article, we will bring some more mistakes that companies make when selling online in Angola, as well as their solutions.
Missed to point out which are the Angolan stores that make these mistakes
Do you have any where you have already identified these errors?
What payment methods are valid here in Angola, except visas?
Massala, what you proposed in point # 1, I do not consider to be a solution. Well, it's not enough to just ask yourself about purchasing products online. There must be payment methods that really work 100% on the internet and as far as I know they don't exist yet. So, I think the online stores in our market have done the best they can in this regard. In fact, the situation itself has not helped this market.
on the other hand, it was not very clear what is in fact wrong. After all, it is one thing not to have the appropriate conditions to sell online, quite another thing is not to use these means properly.