Facebook is creating an app for the TV segment

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It seems that the Facebook wants to embrace all segments that generate content, and apparently wants to bet on Television now. Currently, the Facebook television app is under construction, the certainty of this is that the company is asking publishers to create exclusive programs for TV.

Facebook is currently in talks with media companies about program licensing and TV quality that will be available on the app, being a long-term strategy to make video the center of the platform. The company started working on the app last summer, after discussing the idea internally for a few years.

Unfortunately the ideas obtained so far are not enough to build an application, the company needs to fill it with programming, this is one of the problems that is being analyzed by the social network. One of the ways the company has found to address this problem has been to ask media companies to develop programming in exchange for a licensing fee within the application being created.

So there are no dates yet when this application will be available on the market, but expectations are high at the moment. With this app, publishers will no longer be heavily dependent on advertising revenue, which encourages them to target massive audiences, as they will have direct payments from Facebook.

Think this a good idea of ​​the social network?

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