Facebook prepares attack on TikTok with Instagram Reels

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Facebook is preparing to attack the social network TikTok which in recent times has been growing considerably in terms of users. Seeing the great fame achieved the Instagram recently launched a new tool: Reels.

Reels arrives with a dynamic very similar to that of Tik Tok, but with an advantage: integration with an existing app. Instagram is a very well accepted social network and already has a wide range of users won over the years, the use of Instagram is almost intuitive for most of the participants.

How does Reels work?

When opening Instagram the user will find a camera icon at the top left, clicking on it the Story's well-known publishing screen will open. On the scroll bar near the capture button you will find Reels.

With that, just have good ideas and start recording. Reels can be saved on your smartphone and published on Instagram, both as a form of Story and in the feed. To check the Reels, enter your feed or the person you want to follow, just below the highlights the user will find the tool icon located right next to the IGTV icon.

After a successful testing phase in Brazil last year, where it was readjusted, the tool is getting ready to reach France, Germany and India. Before being available worldwide.

For those who do not know TikTok well, it is a social network where people post short videos. The videos usually have some editions such as cuts, filters, music and audios. Many quickly went viral, it is very common for the content to involve some kind of challenge or provocation for other people to also join in the production of content, examples such as videos with short choreographies and easy to perform.

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