A Google announced a programming system called Accelerated Mobile Pages (or Accelerated Mobile Pages - AMP), which will allow emails to have automatic updates and more interactivity.
The AMP system was originally designed to increase page load speed on mobile devices; it appears as a lightning bolt icon in Google's search results. The feature will allow users to have access to up-to-date flight information in the booking confirmation email.
With AMP, the user will be able to take action quickly, such as confirming presence at an event, scheduling an appointment, or filling out a form directly from the email message
At the same time, users will also be able to respond to surveys without leaving a message or reviewing product pictures without opening a new browser window. In practice, AMP is an open standard that has specific tags to display ads, social networking buttons, and other third-party services.
The initial version of the email AMP is intended for retailers launching weekly promotions. In this way, recipients can see the current prices and the availability of them, regardless of the day or time it is opened.
One of the participants in the test program is the Pinterest social network. As AMP for Email, a Pinterest message in your inbox will allow the user to browse through the network images.
