Recently, Facebook has been making significant changes to its platform, and it looks like it plans to add even more features. For the latest addition, Facebook is bringing monetization features to another part of its service: groups. The social network is testing new tools that allow group administrators to earn money, with new shopping, fundraising and subscription features.
Paid 'subgroups' will bring in subscription revenue for group administrators.
The company announced the updates at its annual Community Summit event, where it said the new features will help people who run groups “support” the communities they've built. With the changes, Facebook is a group of administrators of three ways to monetize their communities:
- The first two, community stores and fundraisers, reflect features elsewhere on the platform. Community stores are an extension of existing Facebook features and allow group administrators to sell themed merchandise or other products. Likewise, fundraising will allow administrators to finance specific projects by crowdfunding (Collaborative funding) or otherwise “offset group operating costs”.
- But the third feature is entirely new: paid subgroups. Subgroups are essentially smaller groups within a group, where members pay a monthly fee to join.
BUT: Company Facebook is now called “Meta”
While Facebook is also allowing group administrators to set up free subgroups, the paid version of the feature is the company's latest effort to create subscription-based products.
