After Android L announcement, with a renewal of the visual identity of Google products, everyone was waiting for Google ads about changes to each of its most used services.
Today (unofficial) images emerged of what will be the Google app store. In the new structure, images and videos gain more prominence, with more vivid colors, which will benefit multimedia items.
Images from the Play Store right now
PlayStore new design images
More images of the new Play Store design will be found here. There is still no link to the "APK" of the new Play Store, but by the timeline, we will soon see these changes on our smartphones.
[Source]: Android Police