O Instagram announced in a blog post that it will start showing advertisements in search results, meaning it will be exposed to (even) more advertising on the social network.
The company indicates that this change is still in the testing phase and that it aims to "reach people who are actively looking for businesses, products and content", noting that displayed ads must match “in community guidelines and recommendations”.
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Remember that Instagram has increasingly integrated advertising on the social network over the last few years, namely on the Explore page, in Reels, in Stories and even in user profiles.
