O Instagram has been providing new tools for content creators to have more ways to communicate with their audience. However, it seems that the news does not stop there.
According to the latest rumors, the platform is now testing a new subscription system for fans. This new system will allow content creators to charge for access to exclusive content on the platform.
In other words, the idea is to allow fans to pay a subscription, which would generate extra revenue for the creators, and in return they would have access to exclusive content on the service that was not publicly accessible.
Instagram subscriptions in the App Store 👀#Instagram pic.twitter.com/fP6qiUDBTw
— Hammod Oh (@hammodoh1) November 4, 2021
This applies not only to publications on the platform, but also to content from Reels and Stories, thus giving each creator more form of control.
The functionality is not yet available to end users, but it has already been discovered about the application's source code. In addition, the App Store also has the option of in-app payments for subscriptions, which is the first indication that something is being tested by the social network.
BUT: With new functionality it will be easier to earn money on Instagram
It is possible that, in a first phase, only a limited set of users will have access to this functionality. There must also be a minimum limit of followers for this feature to be used, but details in this regard are still unknown.
