O Instagram made another copy of your opponent's resources again Snapchat. And this time it was the masks feature, a tool for animated effects in photos and videos.
The feature was something that still led Web surfers to use Snapchat, which already has fewer active users than the Instagram Stories. Now, whoever wants can only have Instagram installed on the smartphone.
In addition to the masks feature, Instagram is launching three new tools that, according to the company, stimulate creativity:
- The option to create videos that play backwards with "Rewind";
- Ability to add text to your story with #hashtag figures;
- And the user's choice to be even more creative with the use of eraser.
Instagram has been remodeled in recent months and has gained features similar to those of Snapchat- the publication of photos and videos lasting 24 hours in Stories and the sending of messages that disappear.
Instagram Stories already has 200 million daily active users, compared with 166 million for Snapchat. This was the last feature that Instagram needed to copy from its opponent.
With these news, Mark Zuckerberg most likely finished your plan to copy all Snapchat features.
