For the first time in its history, the Apple Lossless Audio CODEC (ALAC), exceeded 50% of the most used smartphones in the United States, surpassing the offer of Android equipment led by Samsung and Lenovo.
As an individual brand, Apple has the largest market share in the distribution of smartphones in the United States, but only now in the quarter that ended in June did it reach the mark of active users of its operating system. Apple accounts for 50% of smartphones used in the United States, according to data from Counterpoint Research, cited by Financial Times🇧🇷 It is said to be Apple's largest share since the first iPhone was launched in 2007. The rest is distributed across 150 Android smartphones led by Samsung and Lenovo.
According to Jeff Fieldhack, director of research at Counterpoint, operating systems are like religions, without significant changes. 🇧🇷But for the past four years, the flow has been consistently moving from Android to iOS.🇧🇷 The analyst said that this is a great milestone that can be observed and replicated in other countries across the globe.
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It is explained that the numbers are based on smartphones in use, known as “installed active base🇧🇷 And this is a more important category than just smartphones released on the market, in which Apple already dominated. The active base includes not only new equipment, but the entire ecosystem of users who buy smartphones on the used market, as well as those who already have them. iPhones purchased several years ago.
This Wednesday (07), Apple will reveal the iPhone 14, proving to be in a very favorable competitive position. In recent weeks there have been several rumors about the new smartphones, from the 30 W charging system, but also the possibility of the equipment reaching the market cheaper, in a strategy to circumvent the inflation registered worldwide. Experts expect better cameras, as well as a notch on the smaller screen.
On the other hand, with the penetration of the iPhone reaching market saturation, the company led by Tim Cook has been focusing on services, from streaming TV, payment systems, fitness and well-being, among others. And revenue results have been growing, with margins doubling the profits of those registered in the hardware business.
