What is the best way for a company to show its good work? With praise from your customers. Whatever the deal, this formula has worked over the years.
LG decided not to reinvent the wheel and launched a website called “Smart Discoveries”, an online platform that allows consumers to send smart and creative ideas about using appliances. This initiative is part of the company's Global Campaign, in which consumers have the opportunity to share their own ideas on how to use household appliances.
Users with the best ideas will have the opportunity to win some innovative appliances from LG. The choice of the best ones will be made through the presentation of ideas that will be evaluated by online users and LG representatives.
It turns out that LG is confident in its strategy, so much so that its CEO, Seong-jin Jo, decided to make some considerations about the contest:
We are very excited about this site, where consumers will not only have the opportunity to share their creativity, but also the opportunity to understand LG's Smart Campaign and its product values. This campaign highlights LG's dedication to making the lives of consumers increasingly better through our leading technologies for smart industries and advanced products that have been specifically designed to deliver cost savings, convenience, performance and health benefits.
Visit the site and discover more great ideas with LG products: http://www.lgsmartchoice.com
