Recently LG introduced its newest state-of-the-art smartphone with five cameras, the LG V40 ThinQ is an uncompromising multimedia device designed for the current generation of storytellers who prefer to communicate with images and videos, especially on social networks.
But it seems that for the smartphone segment the company hasn't been in good shape. If its mobile division did not exist, LG would certainly be having a better year. It managed to accumulate an operating profit of 667,7 million USD and had its best quarter this year in revenue, despite having lost 130,5 million USD by selling smartphones. Although it has lost more than 400 million USD this year on mobile devices, the company is far from losing hope in this segment. He expects the smartphone V40 ThinQ five-camera lift next quarter, with luck for some kind of profit.
The company also realized that, this segment could have been worse had it not been for its line of medium-sized smartphones. The company is also making its way into the home appliances and entertainment segment, fortunately, where it generated a lot of profit. However, he relies heavily on high-quality TV sales for that money and noted that competition is increasing strongly in that market.
Already its arch rival Samsung has projected about 15,5 billion in profits this quarter, or 23 times what LG did, and its Galaxy smartphones are highly profitable. As such, LG should continue to work on the mobile phone and figure out a way to make it work. It would help if your smartphone programming was not so deeply uninspired, with a design indistinguishable from the next. V40 ThinQ is confident in technical tricks, we'll see what it's really about.
