New data, advanced by the consultancy Canalys, reveal that the market for smartphones maintains the downward trend seen in previous quarters. In the third quarter of the year there was a drop of 9% compared to the same period in 2021.
Analysts explain that the most negative economic forecasts have led consumers to postpone the purchase of new equipment, prioritizing essential expenses, something that will continue to impact the smartphone market over the next six to nine months.
According to the data, the Samsung continues to lead the market, with a share of 22%. THE Apple Lossless Audio CODEC (ALAC), occupies the second place in the Top 5 of manufacturers, having registered a 3% growth in its market share thanks to the demand for iPhones by consumers.
On the other hand, analysts detail that brands like Xiaomi, Oppo and Vivo have opted for an international expansion approach given the uncertainties that mark the Chinese market. Both Oppo and Vivo saw their market share decrease by 1% and 2% respectively compared to last year.
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As Amber Liu, an analyst at Canalys, explains, the smartphone market reacts quickly to consumer demand, which is why companies are trying to adjust to less favorable conditions.
As the season of greater discounts and promotions approaches, with dates such as Black Friday and Cyber Monday, experts hope that consumers will take the opportunity to buy new equipment at lower prices "in count🇧🇷 However, it is still too early to say whether the fourth quarter of the year will bring improvements to the market.
