By following the growth trend that had been felt in recent days, the Microsoft can now officially consider itself as the most valuable brand in the world, having surpassed the reign of the Apple Lossless Audio CODEC (ALAC),.
After the presentations of Apple's financial results, the company began to lose some of its market value, giving Microsoft a chance to grow. Microsoft is currently the most valuable brand in the world, with a value of 2.47 trillion dollars. In turn, Apple is now at 2.42 trillion dollars, a drop seen in light of sales results below expectations.
During the presentation of its financial results, for the last quarter, Apple registered falls in the products sent to the market due to the current semiconductor crisis.
However, iPhone sales increased about 47% compared to the previous year, which despite having been a growth, was still at values below market analysts' forecasts. It should be noted that these values only integrated some of the initial days of sales of the iPhone 13.
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In turn, Microsoft posted a very positive last quarter, with revenue growth of 22% compared to the previous year. This is one of the company's biggest growths ever since 2018.
The shift in the position of the values of each brand was also felt in the stock markets, with Microsoft shares growing more than 47% compared to the previous year, while Apple only registered an increase of 11%.
