A GSMA, organizer of the Mobile World Congress conference and football club FC Barcelona announced a partnership to relocate the Sports Tomorrow Congress at MWC Barcelona in 2023. The cooperation agreement will make it possible to unite the two events in the same space, with the aim of creating new business opportunities between the mobile and sports ecosystems, is mentioned in the statement.
The union of events, allows to unite the GSMA technological event, with the platform created by FC Barcelona around sports technology, adding its heritage of football, tennis, sailing and motorcycling.
"It is a new opportunity platform for businesses and stakeholders in the sports and technology ecosystems to make deals and launch products.”, reported the note.
The new announcement is another step in the expansion of the Mobile World Congress, which in the 2022 edition guaranteed the launch of Industry City, an event that highlights fintechs, manufacturing and the automotive sector.
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The Sports Tomorrow Congress is the stage for new sports-related technologies, highlighting the importance of the data used to develop solutions that have an impact on the performance of athletes. But at the same time, using technology to unite fans with athletes.
“We are very proud and happy with the agreement made with MWC Barcelona, the leading platform in the mobile technology sector. This will convert the Sports Tomorrow Congress, which is already a leader in the field of events dedicated to sports innovations, into a global point of reference for linking sport and technology.”, said the president of FC Barcelona, Joan Laporta, also highlighting the projection value of the city as the world capital of this sector.
The Sports Tomorrow Congress brings together specialists from different areas of sport, being a sample of decades of knowledge that Barcelona has accumulated in topics such as health, nutrition, high athletic performance, digital sphere and all topics related to sport and its impact on society , refers to the GSMA. This sports ecosystem promotes the collaboration of prestigious brands, universities, research centers, startups, investors, students, athletes and visionaries from around the world.
