Most of us only know Netflix in its movie and series market, but now it looks like the company decided migrate in a new theme. After the first tests in select markets, Netflix today announced that its line of debut of exclusive mobile games will begin rolling out to all members globally on Android devices starting this week.
Games will be listed within Netflix in a dedicated category, as will other content. Adventures are available to all subscribers of the basic package of the service at no additional charge. The titles can be played by multiple users on the same account, as long as they do not exceed the screen limit of the contracted plan, as is currently the case with movies and series.
BUT: Netflix Debuts First Games on Streaming Platform
From 2022 onwards, the movement should intensify. In an interview with The Hollywood Reporter, Netflix's vice president of content for Asia, Minyoung Kim, revealed that the streaming giant is studying “different areas of games, consumer products and others” to increase the audience's affinity with the platform's content. Among the projects, an official adaptation of Round 6for the world of video games is under analysis.
Netflix has no plans at the moment to monetize the games directly. Titles are currently free to download, with no advertising, and do not include any in-app purchases. Instead, the company sees games as a means to grow and maintain its existing subscriber base.
