A news item advanced by CNBC website indicates that Netflix will have already met with companies to evaluate the integration of ads in its streaming service. Among these companies we find Google, one of the largest in the field of digital ads and which could become a crucial partner for Netflix in order to offer a cheaper subscription plan.
In reaction to this news, the Netflix added that, by this time, "It's all speculation". “We are in the early stages of how to launch a cheaper option with ads and have not made any decisions yet”, can be read in Netflix's official statement on the subject.
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The fact that Netflix is considering launching a cheaper subscription plan with advertising integration is due to the fact that, at the beginning of the year, the number of subscribers fell for the first time in ten years.
Netflix's expectation is that, by launching this plan, it will be able to reverse this trend and provide access to its catalog at a more affordable price.
