At the end of the year 2010 Nokia took a big step by hiring Stephen Elop to take over the company. Elop came from the company that has become Nokia's partner to leverage the Windows Phone system. At that time many wondered how much time Microsoft had to take over Nokia.
The most optimistic view was that Elop's move to Nokia was a way to pave the way for the future. Three years later, the prophecy was fulfilled, Microsoft acquired the devices and services division of Nokia. The value of the transaction: 7,2 billions of dollars.
And do you remember the old maxim: “Good kids always come home”? Well, Stephen Elop, will no longer be CEO of Nokia and return to Microsoft, being responsible for the device team.
In practical terms, Microsoft will not kill the “Nokia” brand, but be prepared for some changes, especially in the smartphone section, where Microsoft will have the chance to come up with all the ideas it had for this platform. As for low-cost devices, I don't think the changes will be made anytime soon, in a winning team, it doesn't move, does it ?!
Will we have a new motto: “Connecting People… With Windows"(Hey, by the yes, by the no, I will register this sentence ....)
[Source]: TechNet
With this deal all brand lovers win. Wait for them to keep the name.