The Sony Walkman NWZ-W270 has been around for some time, so we have not come to show you any new products. We came to share with you is how Sony has introduced this product in New Zealand.
The advertising agency DraftFCB, of the country concerned, was invited by the Japanese giant to help in marketing the device in the country. For this, the idea of the company was nothing less than a bottled Walkman. As simple as that, they put the Walkman, which of course is waterproof, into a water bottle inside a vending machine.
They are selling in gyms and swimming pools, where the target audience is likely to buy.
Is that you? Would buy? And would you drink the water?
Via: [thenextweb]
