Last Friday (30), World Social Network Day was celebrated, a date created by the Mashable website in 2010, as a way of recognizing the digital revolution that made medium a social environment.
The day is celebrated with the organization of informal meetings of people from all over the world through technological means or in person. Some events are streamed online and are open to all to make the event truly social.
Speaking of Angola, based on the figures for 2023, from Digital Report Date, revealed that by January (2023) the country had registered 3,70 million users of social networks throughout the national territory.
This number of social network users in Angola represents 10,2% of the total population, where the investigation points out that these social network users do not represent unique individuals.
Data published in Meta's advertising resources indicate that Facebook has 3,55 million users in Angola in early 2023.
However, Meta has made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to your Facebook audience data – so these numbers are not directly comparable to the numbers published on other platforms, informs the study.
The numbers published in Meta's own tools indicate that the potential reach of Facebook ads in Angola increased 1,2 M (+47,9 percent) between 2022 and 2023.
For a more recent context, the same data shows that the number of users marketers can reach with Facebook ads in Angola decreased 250 thousand (-6,6 percent) between October 2022 and January 2023.
However, it is important to note that these advertising reach numbers not are the same as the monthly active user numbers that Meta reports in its investor earnings announcements and should not be construed as such.
Figures published in Meta's advertising tools indicate that Instagram had 506,8 users in Angola in early 2022.
The recently revised numbers from the company suggest that the reach of Instagram ads in Angola was equivalent to 1,4 percent of the total population at the beginning of the year.
However, Instagram restricts the use of its platform to people aged 13 and over, so it's useful to know that 2,3% of “eligible” audiences in Angola use Instagram in 2023.
It is also worth noting that Instagram ad reach in Angola in early 2023 was equivalent to 4,3 percent of the local internet user base (regardless of age).
At the beginning of 2023, 46,4 percent of the Instagram advertising audience in Angola was female, While 53,6 percent was Male.
FACEBOOK MESSENGER
Data published on Meta's advertising resources indicate that advertisements on Facebook Messenger reached 770,0 thousand users in Angola in early 2023.
Audience numbers recently magazines from the company suggest that the reach of Facebook Messenger ads in Angola was equivalent to 2,1 percent of the total population at the beginning of the year.
However, Facebook Messenger restricts the use of its platform to those over 13 years old, so it is also worth noting that the ads reach 3,6 percent of the “eligible” Facebook Messenger audience in Angola in 2023.
For additional context, Facebook Messenger ad reach in Angola is equivalent to 6,5 percent of the local Internet user base (regardless of age).
At the beginning of 2023, 42,5 percent of the Facebook Messenger advertising audience in Angola was female, While 57,5 percent was Male.
Figures published on LinkedIn's advertising resources indicate that LinkedIn had 690,0 thousand “members” in Angola in early 2023.
However, please note that LinkedIn's advertising tools publish audience reach data based on total registered members, rather than monthly active users which form the basis of ad reach numbers published by most other social media platforms.
The company's advertising reach figures suggest that LinkedIn's audience in Angola was equivalent to 1,9 percent of the total population in early 2023.
LinkedIn restricts the use of its platform to people aged 18 and over, so it's also useful to know that 3,9% of “eligible” audiences in Angola use LinkedIn in 2023.
For additional context, LinkedIn ad reach in Angola was equivalent to 5,9 percent of the local Internet user base (regardless of age) at the beginning of the year.
At the beginning of 2023, 27,8 percent of LinkedIn's advertising audience in Angola was female, While 72,2 percent was Male.
Figures published on Twitter's advertising resources indicate that or Twitter had 104,6 thousand users in Angola in early 2023.
This value means that the reach of Twitter ads in Angola was equivalent to 0,3 percent of the total population at the time.
However, it is important to emphasize that these advertising reach numbers not are equal to monthly active user numbers, and there can be significant differences between Twitter's ad audience size and your total active user base.
It's also important to note that Twitter restricts the use of its platform to people aged 13 and over, so these numbers suggest that 0,5% of “eligible” audiences in Angola use Twitter in 2023.
For additional context, the reach of Twitter ads in Angola was equivalent to 0,9 percent of the local base of Internet users (regardless of age) at the beginning of the year.
In early 2023, data from the company itself indicated that 20,5 percent of Twitter's advertising audience in Angola was female, While 79,5 percent was Male.
However, it is worth noting that Twitter infer the gender of your users by analyzing signals such as the name users enter in their profile and their broader activity on the platform.
This contrasts with the gender data offered in advertising tools on platforms such as Facebook, which are based on the gender that users themselves enter in their own profile.
