Loss of popularity prompts Apple to end iPod production

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the tech giant Apple Lossless Audio CODEC (ALAC), will stop producing the iPod portable music player, introduced in 2001, which lost popularity with the development of new devices, the company announced.

According to the technology company, he added that the iPod Touch, whose latest model was launched in 2019, will remain available until reservations run out, according to a company statement released on Tuesday.

To report that for more than two decades, “iPod has attracted users from all over the world with the ability to take music with them wherever they go.”, but currently this function is present in other products of the company, he wrote.

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Apple's first digital music player brought music "to hundreds of millions of users", with "impact on the music industry" and also "redefined the way music is discovered, heard and shared", said the vice president of Apple. marketing department, Greg Joswiak.

The revolutionary idea behind this invention was the connection of the device to an online music store, the iTunes Store, which turned Apple into a provider of multimedia content. 🇧🇷The spirit of the iPod lives on” in all other Apple products that allow music playback and sharing, Joswiak stressed.

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