Instagram CEO Adam Mosseri announced that Meta has started running ads on Threads.
Mosseri said that this exhibition is still a “little test”, explaining that the ads will appear in the form of image posts in the feeds between posts shared by users. It is also known that the test is being done with a “small percentage of people” in the USA and Japan.
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“We know there will be a lot of feedback on how we should approach ads, and we want to make sure they look like Threads posts that people find relevant and interesting.”, wrote Mosseri.
