What are the most used social networks in Angola in 2022? A good question, but a dumb question at the same time. I mean, we all know which are the most used ones and we don't need to ask anyone. anything like Facebook and Instagram, first. Possibly Twitter Linkedin next and, finally, all the other less relevant ones. Done! See you next year!
See? It's a stupid question. What we really want to know is the comparison. Which is the biggest, which is growing the most, and so on. This is already an interesting question. But it is even more interesting to know who the people are in each network; thus, we can better adjust our strategies and make serious decisions.
According to the latest data from the napoleon cat, published by News, Facebook is still the preferred social network of Angolans with more than 2,9 million users, while Messenger comes in second with 2,5 million.
In third place is another social network from the Meta group, namely Instagram, with 582.800 users. O LinkedIn, the social network linked to the job market and social outreach, is in fourth place, with 572.000 Angolan pages.
Still talking about the numbers for the year 2022, in the first seven months of the year Facebook registered a resounding growth, with more than 1,6 million new profiles to reach 4,6 million users. Also noteworthy is the growth of Messenger, which jumped from 2,5 million in January to 4,3 million in July.
According to several specialists interviewed by the Angolan weekly, this growth in the national territory may be related to the huge amount of cloned profiles on social networks, where most of these same profiles are used to deceive people. Another fact that did not go unnoticed by analysts is the fact that we are in an election campaign period and a fierce dispute for political power, large numbers of false profiles have appeared with concrete objectives of manipulating public opinion, especially in publications of a political-electoral.
Who are the people who use Facebook the most?
Good question. We don't exactly know the people, but we can know their age dispersion. At first glance, one of the important points is that Facebook is one of the most balanced networks in terms of age. All groups have percentages between 16% and 23%, that is, the variation maximum is 7% (this excludes the under-18 segment). The group with the best representation on Facebook is dos25-44. One of the most interesting things is that, although the total number of active users remained unchanged, there was in fact a reduction in users in the younger segment. The under-18s segment went from 4% in 2018 to 1% in 2019, meaning that Facebook is in fact losing traction with younger sections of the population. The problem here is that a reduction from 4% to 1% is effectively a cut of 75% of the population in this age group.
Truth