A YouGov, an international organization based in the United Kingdom, with operations in Europe, North America, the Middle East and Asia-Pacific conducted a survey in September of this year in the United States, with the aim of knowing what most Americans like in a smartphone.
According to YouGov, 42% of women and 50% of men interviewed chose battery life as the most requested feature by Americans as the most important item. The second most important item, for about 20% of the survey participants, is a screen that does not break in the case of falls.
The other important items that smartphone users want in their next devices, are water resistance almost 18% of women and 13% of men, the best possible camera had 14% of women and 9% of men and technologies that do not require use of hands 5% of women and 6% of men. The survey involved 863 adults living in the United States.
The survey conducted by YouGov also showed that interest in wireless earphones, such as EarPods Apple Lossless Audio CODEC (ALAC),, is small at the moment. Among survey participants, 73% said they were not interested in this type of product and 27% showed interest.
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