A Microsoft recently confirmed the purchase of SwiftKey, being the world's smartest smartphone keyboard, cost Microsoft coffers $ 250 million, and guaranteed that it will absorb its team of 150 people for the company, some of whom will work on Microsoft Research projects.
But around this purchase, some people involved in the matter or may not be wondering, what are the reasons that led Microsoft to buy SwiftKey? below we cite these reasons:
- SwiftKey makes great use of artificial intelligence and according to its founders, this application has already saved about 10 trillions of key combinations, making predictions about the next words.
- Microsoft says it will absorb the entire SwiftKey team, some of which will work on Microsoft Research projects.
- By purchasing SwiftKey, Microsoft is receiving a wealth of knowledge from every company team, as they will be transferred as well, and this adds value to new creations or innovations of the applications that Microsoft has recently purchased, such as: Sleep as an Droid (to-do application), Sunrise (a calendar application), Accompli (email application that works with Outlook).
- The key technology of many of these acquisitions have been incorporated into Microsoft services, such as Outlook, and the company takes a larger position on competing platforms. SwiftKey has more than 300 millions of users and is not available on Windows Phone and with this acquisition the company could reverse the situation.
So it is stressed that this acquisition strengthens the efforts of artificial intelligence, the image of Microsoft to get on iOS and Android, thus making it a good business for the company.
