Search engines will no longer be the main source of search for brands. According to HubSpot, the social networks they will skip ahead when the time comes to look for the insignia that arouse curiosity.
Data acquired by the CRM platform's “Global Social Media Trends Report” study also reveal that purchases through social media apps continue to grow, while customer service is becoming more and more digital.
Although social networks are increasingly the target of scrutiny and criticism – such as the TikTok, which has been banned on several devices –, brands continue to see various benefits on these platforms that lead to the growth of their notoriety and visibility among consumers.
BUT: Users continue to ignore misleading content alerts on social networks
In this sense, the conclusions of the analysis show that 70% of brands sell products directly through social networks and almost 80% bet on advertising on major platforms, such as Facebook, Instagram, YouTube and TikTok.
In addition, 74% of the companies surveyed say that the digital world of social will become the preferred way to shop later this year.
