At the launch of the iPhone 12, the Apple Lossless Audio CODEC (ALAC), made a decision which seemed a bit unusual at the time: took the charger and EarPods out of the box, which he justified as a purely ecological measure, since it would lead to a 70% reduction in packaging.
According to what counts the Daily Mail, with the removal of these items, in just a year and a half, Apple will have managed to raise 6 billion dollars in extra revenue, largely due to the fact that a price reduction was not made on the sale of the iPhone, something that was expected with the removal of the charger and EarPods.
The publication continues, that in addition to the 6 billion dollars that it will have received, of the 190 million and iPhone that is thought to have sold, the sale of accessories has also increased and it is estimated that the company will have received 270 million in additional sales.
Although the company claims that the measure is due to Apple's commitment to the planet and its preservation, the truth is that it will be making a lot of money with this change, as the publication showed.
