Smartphone sales have been dominated by a single brand for several years. Samsung continues to be the brand that sells the most smartphones and has managed to remain steady, even with strong attacks from some competition that has managed to grow in a unique way, according to the report. Counterpoint Research this year.
A Xiaomi has been rising more and more in the global ranking of cell phone sales in recent times, according to statistics, which also revealed that the iPhone dominated 75% of sales profits compared to other manufacturers worldwide.
Counterpoint Research's report took into account the global mobile phone market in the second quarter of 2021, where the Apple Lossless Audio CODEC (ALAC), despite being in the 3rd place of the brands that sells smartphones, behind Samsung and Xiaomi respectively, the apple company got 75% of the profit from sales.
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It should be noted that despite having achieved these values in sales, this is not Apple's biggest brand in this regard, since in the fourth quarter of 2020, the manufacturer achieved a profit of 86% after registering the 51% mark in the quarter previous compared to other manufacturers. Not forgetting that there was also an increase in revenue during the same period from 28% to 50%.
Separating Apple from Samsung, the second most profitable brand, is 62 percentage points. The remaining competition follows the same and all very close.
"There were two instances where Samsung failed to generate the second highest revenue in the market – Q2019 2020 and QXNUMX XNUMX, when Huawei reached second place.”, informs the report. "In terms of profit, however, Samsung has consistently been second in recent quarters." ends.
