NEON: Samsung artificial humans presented at CES 2020


A subsidiary of Samsung, STAR Labs officially presented its mysterious project called “artificial human”, the Neon. As far as we know, however, there is no mystery here. Neon is a digital avatar, with computer-animated human similarities so worthy of the nickname “artificial human”.

Second Pranav Mistry (President of STAR Labs), Neon is like a new kind of life. “There are millions of species on our planet and we hope to add one more. Neon's will be our friends, collaborators and companions, continuously learning, evolving and forming memories of their iterations ”.

On the basis of the great promises of Samsung is a technology platform that the company is developing, called CORE R3, which means Reality, Real Time and Responsive, in the acronym in English. Using neural networks and other artificial intelligence techniques, the CORE R3 was equipped with information about how human beings look, the way they behave and interact and “can computationally create a natural reality beyond what normal perception can distinguish”, according to the STAR Labs.

Thus, the scope of this protection from Samsung is still a bit abstract… In the announcements made by the company, it was highlighted the possibility that “artificial humans” could be present on various platforms, but this seems to be the creation of a mere avatar of personal assistants. that we currently have.

In the near future, you may be able to hire or subscribe to a NEON as a service performer, financial advisor, healthcare provider, or concierge. Over time, NEONs will function as TV pivots, spokespersons or movie actors; or they may simply be companions and friends.


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