The war between Apple and Samsung seems to have no end. In 2014 clearly Apple won the economic war (which matters most to business executives), since Samsung has had a considerable drop in profits.
And as for user satisfaction, does Apple have an advantage?
Over the last few years Apple has been at an advantage, but this year the situation has changed according to a study by American Consumer Satisfaction Index , Apple saw the satisfaction rate drop from 81 to 79, and Samsung managed to climb 5 points, now adding 81, which gives the advantage of being the brand that really convinces users.
Remember that these studies were done in the USA and that in other countries the results may be different. But still, it represents a (moral) victory for Samsung that has managed to increase the quality of its devices.
Apple was affected by the “scandal” of the iPhone 6 that was bending. Apple was able to explain and prove that it was a “1 in a million” flaw, but the news spread very quickly.
