O Snapchat has signed a partnership with the NBC TV to show the broadcasts of the 2018 Winter Olympics competitions, which take place from February 9 to 25 in the city of PyeongChang, South Korea.
While watching its competitors grow considerably in the streaming market, Snap continues in its strategy of obtaining original and exclusive web content for itself to further promote its Discover platform.
Broadcasts will be available on live feeds, there will be highlights of the days of the competitions, two programs produced for Discovery will also be available and the user can follow the backstage of the competitions through the transmissions at the Olympic Village, which will be in Our Stories.
Snap promises to add relevant content from athletes who will compete in the competition and influencers fans want to connect with. The numbers show that 178 million people use Snapchat daily worldwide.
