Social networks seek to introduce unique features to gain followers. And when features become trends, they end up “to inspire” the competition to imitate them with similar tools. And if the TikTok revolutionized the sharing of 15-second clips (which, however, already allows for more time), Instagram continues to be the place where users share their photos.
Now it is TikTok that intends to ask for “borrowed” that functionality and expands beyond video with its new Photo Mode. Will Instagram users be familiar with the available options? At the blog of the social network, the new mode has a carousel format for users to share photos, being shown one after another.
Users can also add music and create soundtracks for the images, illustrating the creative mood. Users can then swipe to view photos at their own pace.
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In addition to introducing the new Photo Mode, TikTok has updated the description system and now allows users to write longer texts to accompany videos and photos, with a maximum of 2.200 characters per message. The objective of the social network is that users have enough space to tell their stories and thus create greater connections with their followers.
With the introduction of the new photo mode, as well as larger texts, the well-known videos and the possibility of making live streams, TikTok embraces practically all spectrums of creativity available on social networks.
Finally, the social network introduced and improved some of its video editing tools. The goal is to make it easier and more intuitive to create stories and other videos by editing clips, sounds and subtitles. There are more layers of information to put in the works, whether in video or photography, as well as the possibility to change the speed of the clips. In addition to sound effects, you can also create zooms for videos.
