Since Elon Musk arrived on the scene, the Twitter has been on the lips of the world. Apparently, the controversy was not an impediment and the social network reached the highest number of users ever.
The social network told its advertisers that user growth has been “accelerating” and has reached historic highs.
Twitter is going through one of the most important moments in its history. If the culmination could be the purchase of the social network by Elon Musk, in fact, there is still history to happen.
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According to The Verge, the information came from an internal document, which reports on the success surrounding Twitter. As it reveals, the number of monetizable daily active users – a metric that counts the number of connected users to whom the platform shows advertising – increased by 20% during Elon Musk’s first week as the official owner of the social network. Furthermore, he shares that the fastest growing market is the United States of America.
Twitter's success was shared with advertisers, via an email, in order to reassure those who invest in the platform. This, after many have suspended investment in the social network, since the arrival of Elon Musk, fearing poor content moderation.
In the email to advertisers, Twitter also said that the official re-launch of Twitter Blue will give them an "additional 'official' label under their name." Elon Musk's goal is to see advertising for brands such as General Motors, Mondelez, Carlsberg, United Airlines, Volkswagen and General Mills back on Twitter.
