The 'stampede' of social network advertisers X (former Twitter) in recent times it could cause the company led by Elon Musk to lose up to 75 million dollars (68,47 million euros) this year alone.
The information is being provided by The New York Times, which says it had access to internal X documents. According to the publication, more than a hundred brands and other types of advertisers have suspended advertising campaigns on the platform.
BUT: X (ex-Twitter) has new subscriptions. The cheapest costs Kz 2.000
Remember that this trend has been accentuated by the increase in hate speech on X, with companies not taking kindly to advertising for their brands appearing alongside racist, homophobic and anti-Semitic tweets.
This increase in hate speech on X is the result of Musk's decision to fire the moderation team, being one of the businessman's first initiatives when he took control of the social network.
