Youtube, announced that the 30-second advertising will no longer be used. The main reason, claims the company, is the introduction of a model that pleases brands as much as, above all, users.
According to information from Youtube, From 2018, this advertising format will no longer exist. The company opted for formats that work best for both Internet users and advertisers.
The view rate of the ads you serve before the videos created by Internet users on Youtube, is over 90%, compared to the average of 66% of the rest of the video sites.
Ads with a duration of 30 seconds that can not be ignored can become a nuisance for the watcher. For those who watch videos on YouTube, you've probably come across one of these ads.
A Google, owner of the online platform, intends to focus on ads that can be declined by users, without prejudice to users or advertisers. The company recently adopted a 6-second advertising model that cannot be ignored.
