The Koo app went viral last November, became a trending topic on Twitter and the most downloaded app in Brazil. The success was such that in a short time the Portuguese version was launched, in all, more than 1 million downloads were registered in just 48 hours.
Check out everything you need to know about the social network elected as a possible replacement for Twitter, after the controversies surrounding the first actions of its new owner, Elon Musk, and its future in the face of speculation.
What is the Koo app?
The Indian social network Koo app was launched in March 2020 and created by Radhakrishna and Mayank Bidawatka, it is defined as a microblogging where users can publish texts of up to 500 characters, in addition to photos, videos and polls.
The application began in the midst of political conflicts in India, where farmers used Twitter to take a stand against agricultural law actions applied by the Indian Prime Minister. In response, the government demanded that Twitter delete the accounts of the main actors. And after that, several users who participated in that conflict migrated to the Koo app.
But, the great highlight of the network is its extremely accelerated success in Brazil, especially after rumors that the end of Twitter would be near with Musk's controversial actions.
“Koo is a platform for non-English speakers around the world to express their opinions in their language, unlike Twitter,” said Radhakrishna. Since Twitter is a social network made up mostly of English.
How does Koo work?
Koo works like most social networks. The user can create content and publish it in the feed so that other people on the platform can view it.
The formats of this content can be varied, such as photos, videos, gifs, polls, external links. And people can like, comment, repost and share the posts.
In addition, the social network allows the configuration of privacy data for publications. You can make them visible to all users, to only people who follow your profile, or to no one.
It is also allowed to define whether this setting will be made for each new post or should apply to all “koos”.
How to open a koo account
- Go to Koo's website
A Koo's official page is where the basic information about the social network is. In it, you will find a QR Code to download the Koo application, the login and registration section, among others.
Around the world, Koo already has around 50 million users, according to the company. The amount leaves the application in 2nd place in the ranking of the most accessed microblogs in the world. In the Hindi language, the most spoken in India, the country of origin of the Koo, it is pronounced "Koo" as something close to the phoneme "Cô".
