This is another one of those news that comes up thanks to ideas “unorthodox”From marketing departments. This time it is Microsoft that appears in close up, proposing something interesting: swap your old iPad for 200 USD.
Well, in a different strategy to get more buyers for your Tablet, Surface, Microsoft attacks the most successful family of tablets in America, our known iPad. No matter if it is version 1, 2, 3 or 4. On the other hand, the 200 USD earned can only be used to buy Microsoft devices, preferably your “Surface” tablets.
If you think the idea of Microsoft does not make sense, read this: http://www.menosfios.com/2013/07/microsoft-perde-900-milhoes-de-usd-com-o-seu-tablet-e-agora/
After losing 900 million with a product, anything goes, until it “corrupts” the competition's users.
The bad news is that the promotion will be made only in the United States and Canada. It has already started and on the 27th of October it will see its end. By then Microsoft will have launched the Surface 2, with improved hardware and software and, who knows, a more affordable price, since that last item has been Microsoft's Achilles heel.
[Via]: ZDNet
