It was recently in Israel that the Summer Love, a musical event attended by several artists. THE Coca-Cola is one of the sponsors of the event and so took something different to the bottle-selfie, which was registered by Coca-Cola-selfie-bottle.
To get the pictures, a camera was created that attaches to the half liter bottles along with a gyroscope. The camera sensor automatically takes a picture when it detects a slope of 70 degrees from the bottle. Photos can be automatically uploaded to the user's Snapchat and the Facebook and Instagram pages of Coca-Cola.
A very pertinent action at an event where recording and sharing each moment is important. To develop this model of bottles, Coca-Cola partnered with the Gegen Team, which is a marketing company in Israel. The gossips taken in the camera that comes attached to the bottle, do not have great quality, all because the objective is purely advertising.
There is still no confirmation whether, Coca-Cola will take this model of bottles to other events in the world in which the company sponsors. Since in Angola the soda has also been a reference in some events that have been held and has several consumers nationwide and worldwide.
